Business Strategy in Corona Covid 19 world

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The Best Board Wins!

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Having spent over 40 years holding at least one, and often dozens, of Board roles, I have come to recognise age-old truths of corporate governance, many shortcomings, higher and key…
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The Definition of “Marketing” For Leaders

What is "Marketing"? Marketing is the holisitic integrated management of exchange. This management directs decisions about Product, Price, Promotion, Distribution, People, Processes, Positioning and Politics… all described as the 8Ps…
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