Better Business to Business marketing, B2B management, B2B communication and selling strategy
Make the world to beat a path to your door with good B2B Marketing
Business to business marketing is changingThere are significant differences in how B2B and B2C marketing should be managed for maximum sales returns and profit.
For business to business management, marketing strategy and planning, to improve sales and profits, scientific marketing methods are proven to be very effective.
For example, this diagram illustrates researched levels of importance for different types of promotion in B2B marketing. Personal selling is the key in B2B marketing, far more important than advertising. More advanced B2B marketing shows that both, used synergistically are more profitable that either alone.
Is the Internet the answer in all B2B Marketing?
Very few businesses still exist without a functioning and appropriate web site. But online promotion, alone, rarely provides optimal B2B marketing.
Marketing is the total management of exchange… This means price strategies, channel management, product management process management, people management, positioning management and more… NOT JUST PROMOTION … there’s MUCH more to proper B2B marketing than web activity.
B2B Marketing is a complex juggling act of managing people, out-manoeuvring competitors, maximising positive customer relationships while still getting best possible share of new business. B2B management requires an intricate weave of all aspects of the 8P’s of the Marketing mix.
If you apply the science of business-to-business marketing, you’ll develop winning strategies and sustainable competitive advantage.
Research Has Identified Proven Strategies that Are Successful in Marketing Industrial Goods & Services
In B2B, identifying a product category gives immediate insight and wisdom as to the best marketing mix to employ to maximise sales and improve profits.
Raw materials, for example, with low brand differentiation, and therefore brand equity, are sensitive to price competition… if you sell flour to a bakery, and a competitor can supply the same quality flour at a lower price, the bakery is likely to be tempted to change supplier. However, if their quality it detectably poor, the change back will be rapid! Therefore, it is imperative to have excellent insight into buying criteria (in this example, latitudes of acceptance and rejection of quality) and competitors’ SWOT when in a price competitive product category.
Business to Business (B2B) Management
If your business to business organisation thinks ‘marketing’ is organising advertising, or another word for selling, then it DEFINITELY NEEDS Launch Engineering… and just reading this page will help! Business to Business marketing management demands strategic marketing planning & strategy, research & analysis, just to start with…
Launch B2B Products with confidence
Introduce a new product safely, for a new product introduction to launch successfully, using a scientific product launch pre-launch diagnosis, Product launch checklist, validation and check.New products are the lifeblood of your business… don’t take risks – use trained, knowledgeable new product launch marketing consultants to be sure of success.
Better still,, use our proprietary new product pre-launch assessment process and KNOW your launch of a new product WILL succeed.
Request our proprietary risk reducing analytics, click here.
IMPORTANT: B2B business problems & solutions vary, according to individual sensitivities, “politics”, budgets, goals, resources… AND according to what industry you are in, your competitive situation, supply-chain issues, trading partners, target audience, etc. Guess what? Of-the-shelf tactics and what worked in another industry may not work for you! You need tailored, individually designed, specific B2N Marketing guidance that only true experts can deliver. If you talk to us, you’ll quickly learn we’re not the same as others,
Call or email to arrange an initial consultation & advice. Call 02 8011 4355 NOW.
B2B Marketing Services that help Management with:
- Customer Value Management
- Marketing Training
- Market Research
- Marketing Planning
- Pricing Strategy
- Marketing Governance
- Online Marketing
Are You Sure Your B2B Marketing is 100% Perfect?
If you have read this far, something must be bothering you about you B2B Marketing and you may want to talk with someone who can assist you to squeeze more from your efforts… Why not get started now… Just email us by clicking this button or fill out this form and a consultant will get back to you ASAP. Remember, “Procrastination is the thief of time” and the sooner you act, the sooner your Organisation will be humming at greater efficiency.