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When You Launch a Product, be ABSOLUTELY SURE That It will Succeed

How to Launch – the Safe & Smart Approach to Launch

The RIGHT Way to Market an Innovation

What is the Definition of Marketing?

The Definition of "Marketing" For LeadersWhat is "Marketing"?Marketing is the holisitic integrated management of exchange. This management directs decisions about Product, Price, Promotion, Distribution, People, Processes, Positioning and Politics… all…