How to Write a Marketing Plan That Works
How to write a comprehensive, professional marketing plan
Write the best marketing plan your boss has ever seen!
How to write a marketing plan that ensures Sustainable Competitive Advantage
How to write a marketing plan that will impress even the most demanding critic:
Here’s exactly how to write a Marketing Plan
Identify the real issues, explore all the smart opportunities, identify the best strategies, and you’ll map out a cohesive and integrated marketing action program.
REMEMBER: A Marketing Plan is NOT a report… it is a map of how to achieve EXACTLY what you set out to achieve!
Write marketing plans that help marketing management achieve marketing objectives by building G.R.A.I.S.E!
- Grip: It is soaked in reality (not some fluffy piece of verbose jargon) and is achievable, executable and implementable.
- Relevance: It means something to every participant. It helps them understand their function and do it to the best of their ability
- Action Steps: Al the tactics you will use to implement the strategy (how are we going to achieve the objective) is broken down to an Action Plan, with indivisible, individual tasks delegated to specific people, whose job it is to see their tasks are done to a quantifiable measure including a time-constraint.
- Interdependence: Every participating department can identify how each relies on each other for the organisation to achieve the objectives.
- Simplicity: It can be read and understood by every person it involves
- Exposure: Don’t follow the plan and everyone in the organisation will know who has stuffed up!
If you want the benefit of experience and knowledge, from someone who has written MANY marketing plans, ask for help here.
Tools to Write a GREAT Marketing Plan
Keen to write your OWN Marketing Plan?
Combining the careers of our leading edge marketing planners, along with the skills that MBA academics are teaching in leading business schools around the world, a array of useful marketing planning tools have been compiled into a comprehensive marketing plan workbook. Collated into an Excel workbook, it works like a “how-to” or “do-it-yourself manual” to guide anyone in writing a relevant and appropriate marketing plan.
Far better than a marketing planning template, and worth thousands (due to its real, commercial value) you can grab it for a nominal cost. (See below.)
You might assume this to be yet another Marketing Planning template… UNTIL you use it! Then you’ll agree this is POWERFUL stuff!
One senior marketing executive with a leading Asian Telco, said, “This is so good, I’m introducing is as compulsory in our corporation as soon as I get back to the office!”
This Marketing Planning Workbook has been used by government, large national and international companies, and down to small FMCG manufacturers, banks, and even SME’s.
If you’re relatively new to Marketing Planning, if you’ve been thrown in the deep-end and have to produce a professional marketing plan like you have done 1000 of them, then this is key to your success. This marketing plan workbook, in Excel format, with 32 key worksheets you need to draft a powerful and comprehensive marketing plan, identifies key issues in writing winning marketing plans, and helps increase the competence of any marketing planners’ marketing planning for the rest of their careers.
So if you’re a marketing professional, of any description, grab this very useful marketing planning tool for the next marketing plan you write, and see just how good it really is in helping write a great marketing plan.
Find Mentorship, Assistance, Training or Interim Executives to Show How to Write a Marketing Plan
Fill out the form below with your specific Marketing Planning needs if you would prefer:
- To Write a Marketing Plan with the assistance of a Marketing Planning Coach
- A peer review to catch any inconsistencies or minor short-comings in the Marketing Plan you have been asked to write
- Training a Group of Divisional Executives to upgrade their abilities in writing a Marketing Plan
How to Write a Better Marketing Plan
Things to ask yourself when pondering how to write a marketing plan include considering topics such as your total environment, your own capabilities, competition, change and the market. Once these are thoroughly understood, it is time to consider marketing communications, sales, internet, action plans and tactics & to set monitoring, feedback and control devices to ensure objectives ARE achieved.
Some Key Problems With Most Marketing Plans
Here are some of the common mistakes business executives make when completing business marketing plans :
- Mistake 1: Incomplete financialsWhere is the break-even? Where do sales deliver budget? What is the sensitivity of variations in results? What are the contingent outcomes?
- Mistake 2: Over ambitious or ambiguous projectionsProjections not based on objective data and fact fact. Determine the most truthful and realistic path to profitability, predicting actual revenues and profits inferred from known marketing statistics and reliable research.
- Mistake 3: Elements of the Marketing Mix Left OutEvery marketing plan should address certain topics. Lenders and professional readers generally look these as an indication of the accuracy of your plan. You need to ensure you have these elements covered in your marketing plan.
- Mistake 4: Impractical length or elementary depthYour readers do not expect a 1000 page novel, nor a 1 page overview. Getting the length wrong will erode your readers’ confidence in the plan.
- Mistake 5: Poor understanding of Market SegmentsCommunicating your products to your prospects is a critical success factor for every business owner. You need to show you understand your target customers, what their needs are, why they will buy from you, and how you will communicate with them, distribute to them, and stimulate brand confidence in them.
- Mistake 6: Ambivalence Towards Your PlanHaving an consultant prepare your plan may save you a headache, but it is you who needs to explain to your board, lender or investors every question they have about your plan. You need to understand everything that is written in your plan.