One of the key principles of advanced strategic marketing management is that you cannot please all the people all the time.
The idea that “the platform that can deliver everything” may sound promising… but haven’t snake-oil salespeople been saying that for centuries?
What if the market doesn’t want “everything”?
All properly trained business executives are taught in their introductory marketing management courses that product orientation is a path to disaster and market orientation is the path to glory… Is Musk trying to make a better mousetrap without checking if that is what customers really want?
This 60-second fake ad pokes fun at Apple, but might well be a warning to Elon Musk and Linda Yaccarino (X’s CEO)…
Musk isn’t the messiah, he’s just a very focused and daring entrepreneur…
While some might be thrilled to see him make a blunder, I’d be thrilled if X works… but I fear it won’t.
