Marketing Mastery: Strategy, Growth & Innovation

The risks of AI dependence: Critical thinking vs. automation.

How AI affects decision-making, workload, and real-world results.

Overview of key learning outcomes and skills to be gained.

Expanding the traditional framework (4, 5, 6, 7, 8Ps).

Navigating uncontrollable forces: PEST, PESTLE & PESTLEED.

Porter’s Five Forces: Assessing industry attractiveness.

Understanding the core philosophy behind marketing success.

The history and transformation of marketing.

Product & Industry Lifecycle Explained.

The Brand Adoption Curve & Innovation Types.

Understanding growth, positioning, and strategic alignment.

Identifying hidden opportunities and unseen threats.

Employee engagement, training, and internal marketing.

How your team and channel partners drive business growth.

Behavioral triggers in B2C and B2B markets.

Controlling the narrative and shaping brand identity.

Strategies that trigger consumer action and loyalty.

Crafting compelling narratives that resonate with your audience.

Scaling products & managing multi-brand growth strategies.

Stage Gate & NPD Wheel: A step-by-step launch formula.

B2C vs. B2B: Understanding product types & categories.

The hidden power of supply chain efficiency & customer experience.

How top brands set, test, and optimize prices for maximum profit.

Anchoring, decoy pricing & perceived value psychology.

Crafting long-term marketing strategies that evolve with industry trends.

Understanding the societal marketing concept and responsible branding.

How to integrate marketing mastery into real-world business scenarios.