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Marketing Mastery: Strategy, Growth & Innovation

Marketing Mastery: Strategy, Growth & Innovation

Unlock the power of marketing strategy, consumer psychology, and business growth with this cutting-edge course.

Responsible Leigh Cowan
Last Update 02/06/2025
Completion Time 1 hour 5 minutes
Members 1
WEEK ONE – The Marketing Mindset: Mastering Fundamentals & Avoiding AI Pitfalls
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AI in Marketing: Game-Changer or Growth Killer?
AI in Marketing: Game-Changer or Growth Killer?
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The risks of AI dependence: Critical thinking vs. automation.

How AI affects decision-making, workload, and real-world results.

Course Roadmap: What You’ll Master in Marketing
Course Roadmap: What You’ll Master in Marketing
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Overview of key learning outcomes and skills to be gained.

WEEK TWO – Cracking the Code: What Marketing Really Means
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Marketing Mix Reloaded: Beyond the 4Ps
Marketing Mix Reloaded: Beyond the 4Ps
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Expanding the traditional framework (4, 5, 6, 7, 8Ps).

Navigating uncontrollable forces: PEST, PESTLE & PESTLEED.

Porter’s Five Forces: Assessing industry attractiveness.

The Marketing Concept: Science, Strategy & Art
The Marketing Concept: Science, Strategy & Art
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Understanding the core philosophy behind marketing success.

Marketing Evolution: From Mad Men to Digital Domination
Marketing Evolution: From Mad Men to Digital Domination
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The history and transformation of marketing.

WEEK THREE – The Strategist’s Toolbox: Market Research & Competitive Analysis
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Decoding Consumer & Industry Trends
Decoding Consumer & Industry Trends
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Product & Industry Lifecycle Explained.

The Brand Adoption Curve & Innovation Types.

Mastering Market Frameworks: BCG, Ansoff & McKinsey’s 7-S
Mastering Market Frameworks: BCG, Ansoff & McKinsey’s 7-S
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Understanding growth, positioning, and strategic alignment.

SWOT vs. SWATT: Leveling Up Traditional Analysis
SWOT vs. SWATT: Leveling Up Traditional Analysis
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Identifying hidden opportunities and unseen threats.

WEEK FOUR – The Science of Influence: Understanding Your Customers
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People Power: The Secret Weapon in Marketing Success
People Power: The Secret Weapon in Marketing Success
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Employee engagement, training, and internal marketing.

How your team and channel partners drive business growth.

The Psychology of Buying: What Makes People Say ‘Yes’
The Psychology of Buying: What Makes People Say ‘Yes’
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Behavioral triggers in B2C and B2B markets.

WEEK FIVE – The Art of Persuasion: Mastering the Promotional Mix
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Public Relations & Perceptual Positioning
Public Relations & Perceptual Positioning
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Controlling the narrative and shaping brand identity.

The Psychology of Advertising & Sales Promotions
The Psychology of Advertising & Sales Promotions
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Strategies that trigger consumer action and loyalty.

Brand Storytelling: How to Win Hearts & Minds
Brand Storytelling: How to Win Hearts & Minds
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Crafting compelling narratives that resonate with your audience.

WEEK SIX – Product Mastery: From Branding to Market Domination
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Brand Architecture & Portfolio Management
Brand Architecture & Portfolio Management
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Scaling products & managing multi-brand growth strategies.

The Blueprint for New Product Success
The Blueprint for New Product Success
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Stage Gate & NPD Wheel: A step-by-step launch formula.

More Than Just a Product: Building a Market-Ready Brand
More Than Just a Product: Building a Market-Ready Brand
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B2C vs. B2B: Understanding product types & categories.

WEEK EIGHT – Mastering Distribution: Process vs. Place in Marketing
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Optimizing Operations: How Systems & Logistics Drive Business Growth
Optimizing Operations: How Systems & Logistics Drive Business Growth
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The hidden power of supply chain efficiency & customer experience.

Beyond Brick-and-Mortar: The Evolution of Distribution Channels
Beyond Brick-and-Mortar: The Evolution of Distribution Channels
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What is "Marketing"? Definition of the word, "Marketing". Find out what #Marketing REALLY means...It's MUCH, much more than just advertising and promotion! AND, when you are empowered with this knowledge, you'll be able to distinguish between snake oil and the real thing... Go to: https://www.leadershipempowerment.com.au/the-definition-of-marketing-for-leaders/
WEEK NINE – The Pricing Playbook: Psychological Pricing & Revenue Growth
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Dynamic Pricing & Competitive Strategy
Dynamic Pricing & Competitive Strategy
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How top brands set, test, and optimize prices for maximum profit.

The Science of Pricing: Why People Pay More
The Science of Pricing: Why People Pay More
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Anchoring, decoy pricing & perceived value psychology.

WEEK TEN – Leadership, Ethics & The Future of Marketing
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Building a Bulletproof Marketing Plan
Building a Bulletproof Marketing Plan
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Crafting long-term marketing strategies that evolve with industry trends.

The Ethics of Influence: The Future of Marketing & Corporate Social Responsibility
The Ethics of Influence: The Future of Marketing & Corporate Social Responsibility
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Understanding the societal marketing concept and responsible branding.

Marketing & Corporate Leadership: Driving Vision & Strategy
Marketing & Corporate Leadership: Driving Vision & Strategy
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What is "Marketing"? Definition of the word, "Marketing". Find out what #Marketing REALLY means...It's MUCH, much more than just advertising and promotion! AND, when you are empowered with this knowledge, you'll be able to distinguish between snake oil and the real thing... Go to: https://www.leadershipempowerment.com.au/the-definition-of-marketing-for-leaders/
WEEK ELEVEN – The Marketing Mastery Playbook: Final Insights & Next Steps
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Applying What You’ve Learned: The Next Steps for Success
Applying What You’ve Learned: The Next Steps for Success
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How to integrate marketing mastery into real-world business scenarios.

Final Takeaways & Key Learning Outcomes
Final Takeaways & Key Learning Outcomes
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What is "Marketing"? Definition of the word, "Marketing". Find out what #Marketing REALLY means...It's MUCH, much more than just advertising and promotion! AND, when you are empowered with this knowledge, you'll be able to distinguish between snake oil and the real thing... Go to: https://www.leadershipempowerment.com.au/the-definition-of-marketing-for-leaders/