Marketing Mastery: Strategy, Growth & Innovation
Unlock the power of marketing strategy, consumer psychology, and business growth with this cutting-edge course.
Responsible | Leigh Cowan |
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Last Update | 02/06/2025 |
Completion Time | 1 hour 5 minutes |
Members | 1 |
WEEK ONE – The Marketing Mindset: Mastering Fundamentals & Avoiding AI Pitfalls
View allThe risks of AI dependence: Critical thinking vs. automation.
How AI affects decision-making, workload, and real-world results.
Overview of key learning outcomes and skills to be gained.
WEEK TWO – Cracking the Code: What Marketing Really Means
View allExpanding the traditional framework (4, 5, 6, 7, 8Ps).
Navigating uncontrollable forces: PEST, PESTLE & PESTLEED.
Porter’s Five Forces: Assessing industry attractiveness.
Understanding the core philosophy behind marketing success.
The history and transformation of marketing.
WEEK THREE – The Strategist’s Toolbox: Market Research & Competitive Analysis
View allProduct & Industry Lifecycle Explained.
The Brand Adoption Curve & Innovation Types.
Understanding growth, positioning, and strategic alignment.
Identifying hidden opportunities and unseen threats.
WEEK FOUR – The Science of Influence: Understanding Your Customers
View allEmployee engagement, training, and internal marketing.
How your team and channel partners drive business growth.
Behavioral triggers in B2C and B2B markets.
WEEK FIVE – The Art of Persuasion: Mastering the Promotional Mix
View allControlling the narrative and shaping brand identity.
Strategies that trigger consumer action and loyalty.
Crafting compelling narratives that resonate with your audience.
WEEK SIX – Product Mastery: From Branding to Market Domination
View allScaling products & managing multi-brand growth strategies.
Stage Gate & NPD Wheel: A step-by-step launch formula.
B2C vs. B2B: Understanding product types & categories.
WEEK EIGHT – Mastering Distribution: Process vs. Place in Marketing
View allThe hidden power of supply chain efficiency & customer experience.
WEEK NINE – The Pricing Playbook: Psychological Pricing & Revenue Growth
View allHow top brands set, test, and optimize prices for maximum profit.
Anchoring, decoy pricing & perceived value psychology.
WEEK TEN – Leadership, Ethics & The Future of Marketing
View allCrafting long-term marketing strategies that evolve with industry trends.
Understanding the societal marketing concept and responsible branding.
WEEK ELEVEN – The Marketing Mastery Playbook: Final Insights & Next Steps
View allHow to integrate marketing mastery into real-world business scenarios.