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Responsible Leigh Cowan
Last Update 02/06/2025
Completion Time 1 hour 5 minutes
Members 1
WEEK FIVE – The Art of Persuasion: Mastering the Promotional Mix
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Public Relations & Perceptual Positioning
Public Relations & Perceptual Positioning
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Controlling the narrative and shaping brand identity.

The Psychology of Advertising & Sales Promotions
The Psychology of Advertising & Sales Promotions
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Strategies that trigger consumer action and loyalty.

Brand Storytelling: How to Win Hearts & Minds
Brand Storytelling: How to Win Hearts & Minds
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Crafting compelling narratives that resonate with your audience.