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Responsible Leigh Cowan
Last Update 02/06/2025
Completion Time 1 hour 5 minutes
Members 1
WEEK SIX – Product Mastery: From Branding to Market Domination
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Brand Architecture & Portfolio Management
Brand Architecture & Portfolio Management
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Scaling products & managing multi-brand growth strategies.

The Blueprint for New Product Success
The Blueprint for New Product Success
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Stage Gate & NPD Wheel: A step-by-step launch formula.

More Than Just a Product: Building a Market-Ready Brand
More Than Just a Product: Building a Market-Ready Brand
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B2C vs. B2B: Understanding product types & categories.