Marketing Mastery: Strategy, Growth & Innovation

The risks of AI dependence: Critical thinking vs. automation.

How AI affects decision-making, workload, and real-world results.

Overview of key learning outcomes and skills to be gained.

The history and transformation of marketing.

Understanding the core philosophy behind marketing success.

Expanding the traditional framework (4, 5, 6, 7, 8Ps).

Navigating uncontrollable forces: PEST, PESTLE & PESTLEED.

Porter’s Five Forces: Assessing industry attractiveness.

Understanding growth, positioning, and strategic alignment.

Product & Industry Lifecycle Explained.

The Brand Adoption Curve & Innovation Types.

Identifying hidden opportunities and unseen threats.

Behavioral triggers in B2C and B2B markets.

Employee engagement, training, and internal marketing.

How your team and channel partners drive business growth.

Strategies that trigger consumer action and loyalty.

Controlling the narrative and shaping brand identity.

Crafting compelling narratives that resonate with your audience.

Stage Gate & NPD Wheel: A step-by-step launch formula.

Scaling products & managing multi-brand growth strategies.

B2C vs. B2B: Understanding product types & categories.

The hidden power of supply chain efficiency & customer experience.

How top brands set, test, and optimize prices for maximum profit.

Anchoring, decoy pricing & perceived value psychology.

Crafting long-term marketing strategies that evolve with industry trends.

Understanding the societal marketing concept and responsible branding.

How to integrate marketing mastery into real-world business scenarios.