Leigh Cowan The Definition of “Marketing” For Leaders The Definition of “Marketing” For Leaders What is "Marketing"? Marketing means the holistic integrated management of exchange. This management directs decisions about Product, Price, Promotion, Distri...
Leigh Cowan What is Marketing? What is the Definition of Marketing? What Does the Word, “Marketing”, Actually mean? A recent “Linked In” discussion, addressing the definition of ‘marketing’, generated more than 2,600 heated replies...